Wednesday, December 26, 2012

Contradictions Are Great Combinations

Things that are seemingly complete opposites are often a great way to create something new.

Many people view different genres in their industry as "the enemy." For instance, rap versus metal; action versus comedy; cars versus motorcycles; etc. Instead of dividing the industry, bridge gaps and stand out from those who confine themselves to one style.

Let me give you an example:
Brad is a fine-artist who does oil paintings on canvas. Brad detests Photoshop and anime because he sees them as very commercial and impersonal. But Brad is not stubbourn and knows that he can learn a thing or two from both and apply it to what he does. With Photoshop, many people tend to work in layers that are laid on top of each other. Brad brings this idea into his work by painting on clear film and creating a real-life version of the Photoshop layers.
Brad then examines anime and realises that so much of it involves extraordinary situations and ordinary people being thrust into these events. Brad decides to reverse this in his paintings and creates a series of extraordinary people in everyday situations; like Superman vacuuming, the President of the United States eating at McDonald's, etc.

Go out and be a contradiction in YOUR industry.

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