Innovations in technology, business, living, or anything else is created by people who do things differently than anyone else working for the same goal. Being different is pretty key in innovating and being more creative.
If you're a filmmaker, one possibility of being different could be as simple as a comedy in the film noir style, or as extreme as creating whole new technologies (as James Cameron did for Avatar.) The ways in which you can innovate your industry are endless, so try all of them that come to mind.
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