In creativity, we often pack in way too much content and forget about... space.
Spacing singles out the content that matters, and I'll give you some examples shortly. But what you need to understand is that even a little bit of space can create a huge impact. Especially if that space is different than expected.
For a written example:
"It has come to my attention that you have forgotten why you're doing what you're doing. In fact... I believe you threw that purpose aside."
In this example, the space after "in fact" emphasizes the thought, giving it a slightly bigger punch. The space could have held much longer by adding descriptions of the speaker looking at the accused. The longer the space, the greater the emphasis.
For music, I saw Disturbed live and they played their biggest hit, "Down With The Sickness" as an encore. The whole arena was dark, everyone chanting, then you hear the drummer play a solo. Lights come on underneath him as he plays: the crowd screams. Then the lights go off again. The screams die down. And then... the drummer plays the intro of "Down With The Sickness." Screams erupt like crazy. Then he stops. The crowd gets louder. He starts again, this time with the bassist. The crowd gets louder. They stop.
They start again, this time with the guitarist out on a lit catwalk. Still just the intro riff. Then they stop.
They stop longer then before.
Then you hear David Draiman come into the song, the full band comes in, the arena lights up, and you see Draiman on a platform in the middle of the arena.
The pauses gave tension and anticipation that made the song feel so much more epic. Space can add a lot to your content.
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